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What is Google Trends & How, it can be a Lead Generation Funnel. Let’s Check it out.
For that I suggest you to please login to your gmail Account and now, open another page and search Google Trends or click on the link https://trends.google.com/trends/
Now, choose your country, where you want to see the latest trend on Google.
Lets take an Example Suppose my company sells Holiday Pakages and we reside in India. I will select India & in Search will write ‘Holiday packages’ & will see the result.
With these results, we can do SEO of our website as well by finding relevant trending keywords.
Also, we can see that (in the Pic) since July 30th, Trend of purchasing Holiday packages is increasing. So, its a good time to run a campaign for the same.
Now, we see that people are choosing these 5 Designations for holaidays. Goa, Puducherry, Chandigarh, Maharastra & Delhi. Hence, we can create 5 Ads for these places and run Ads. Or we can create Blogs on these places eg Goa Tourism, Puducherry Tourism etc and promote in different groups.
And Now comes the best part: Related Topics & Related Queries. On this Keyword & Country selection, it is showing 17 Topics & 9 Queries. If we make blog/podcast based on these, And do Onpage SEO, it will solve the purpose. This will be very helpful in bringing traffic onto your website.
Once people start coming to your website, rest depends on your calibre how you utilize this data.
On the similar grounds you can see your keywords & relevant topics & Queries. Try to bring consistency in creating blogs & Podcasts on these topics & circulate on maximum Social media accounts. It will be helful in driving traffic to your Website.
That was all from my side regarding Google Trends