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The year 2020 is unpredictable. The corona crisis changed everything completely, the market has been crashed, the market never fell so low. Now, the businesses are shifting to digital marketing. Earlier predictions were that the businesses will growth in the exponential way by 2025 but after corona crisis, it seems that till 2022, 80 % of the school are teaching their students online & the meeting are also happening online. The thinking of the businessmen is changing. All are trying to go online. Those, who used to think only traditional business BUT now, they are shifting to digital platform.
In few years, the digital marketing will be the mandatory part of school education because it’s now high on demand. The digital marketers are earning a good amount of money and in every company, there is a demand of those employees who have done the course of digital marketing. Most of the institute are charging very high to sell their courses of digital marketing. Nowadays, social media is booming. In Digital Marketing, there are many things people can easily adapt and they can earn good money, as they can do their businesses through Facebook ads & google ads. Organically, there is a wide range of doing business online in this corona crisis. People are locked at home; mostly, they are doing work from home so they are not going outside for shopping and they are mostly doing shopping online and the affiliate marketers are earning good money & until corona crisis will be there, online businesses will be on top.
Non-digital organization are searching the way to go digital because they are going on loss, they depended only on traditional business but because of the less revenue, they are getting their staff off the job, it’s not a good sign for the employee. In a case study there were more than 25 million of the people, who have lost their job due to corona crisis. Most of the traditional business have already gone digital and some strategists are saying if you are not going online, you will slowly be out of the business.
In the corona crisis, some businesses are growing very fast like the sanitizers and the mask manufacturing companies. They are at peak this time. In digital marketing, you can use this for your business growth. You can become an affiliate of any sanitizer company and promote their products and earn a good amount of money, if you will search option to make your traditional business to digital you will get plenty of ways. Now in every business, the digital marketing is evolving whether its product or any service. All the physical events like business conferences, sporting events, concerts and rallies. These have been cancelled and global markets are experiencing a free fall.
Companies, such as Unilever, Spotify, and Google, are encouraging employees to work from home, but work from home is not allowed for every industry like travel industries. They are going in huge loss. You can sell any product online but you can’t sell the tour package right now because you do not have the option to send the person to any place. More examples like MSMEs were into significant losses which may be the backbone for any country. This sector is slowly coming on track but it will take time to set the things right. Business industries like aviation; it’s been a tough time for them as there are 90% of the flights which has been stopped, hence, they are suffering from all side.
Companies like Oyo, yatra, Fabhotels, Treebo, Make My Trip, clear trip, these all are going through their worst time, because the people are sitting at home and no one wants to go for a vacation and all are facing bad time, but they can’t sit like this and they should not. They can prepare their business strategy online that how to get more revenue after six months or whenever the market will arise. They can improve their website quality and improve their content they can remove the gaps, same goes with aviation industry they can work on their website to beat their competitors. Movie industry have been already searched for their solution the theatre is closed from the Feb-march so they decided to go digitally, they are using the OTT (over the top) platform to release their movie and these days movie makers are giving first priority to OTT to release their movie.
From these facts, we can understand the Era of Digital Marketing has been started and it will definitely add in our education system after 2-3 years.