Hello Friends, In our ongoing series of ‘6 Lead Generation funnels to Grow your Business’ Lets start with Lead Generation Funnel No. 4… That is…HelloBar with MailChimp. If you haven’t gone through with our first 3 Lead Generation Funnels, please check these 3 links: Keywordtool.io , Trends24 (Hashtag) & UberSuggest
Thanks for the overwhelming response of our previous 2 Series, 10 SEO Tools you must have to optimize your Website & 7 Ways to make Use of Data to Brand Your Bussiness
What is Hello bar & How , it can be a Lead Generation Funnel, if connected with MailChimp. Let’s Check it out. Suppose you are coming on this website of an SEO Trainer & he has some very eye-catching thing, he can showcase it in this Hellobar & the Audience will attract towards it.
We take example of a website http://sumitsharma.org/ Once we open it and drag the mouse, a popup appears like shown in the image (Circled).
This is very powerful tool to grab your Prospect’s details. And as I said, the precious thing in today’s world is DATA.
Now, How Hello Bar is applied & how it can be integrated with your Website, lets discuss this in detail.
How it Works:
Hello Bar is made to help you optimize your site and engage your users, so that you can continue selling to users and driving them to the content that you want them to see. So, what exactly is Hello Bar? How can you use it to help optimize your site?
A hello bar is a–you guessed it—bar that sits at the top of your site on any given browser window, greeting people as they enter your site. It can be used for any number of things: saying “hello,” as the name implies, collecting emails, notifying customers of deals, and plenty else.
If you collect user information, you can then engage your users with email marketing tools like ConvertKit, Mailchimp or Sendgrid. Here we will integrate with MailChimp as both HelloBar & MailChimp are free. If you’re simply alerting your audience of an offering, you can direct them to that web page with a button click.
Hello Bar, then, is a software plugin that can be used to create these hello bars (or top bars), as well as several other pop-ups to help you engage with your users.
Like anyother website, Just Signup & login to Hellobar.
I just made an account few days ago and showing you for better understanding. I created an Ad and showing you the results. (in the Pic)
A/B Testing in Hello Bar
If you’re in the business of growth marketing, you know that A/B testing is essential to the success of any business endeavor. Your Hello Bar’s success is not exempt.
There are tons of different options for your copy, CTA, design, color schema, and more—it’s tough to know exactly which combination will work, and where it will do the best job it can do. A/B testing can help solve this dilemma and make your design process a whole lot easier moving forward. Plus, it can be a whole lot of fun.
When you are setting up your A/B tests, make sure you keep this very important principle of testing in mind: Test only one element of your pop-up at a time.
How you can Target your Customers
The success of your Hello Bar will come down to making sure that you are putting the right message in front of the right people in the right place. To do this, you need to implement targeting, aka using filters to create the audience that sees your Hello Bar. Hello Bar is Used for:
- Collecting emails
- Get Phone Calls
- Social Traffic
- Target a URL
- For making an Announcement.
There are a couple of ways to do this:
- Date: If you are announcing a date-dependent event, such as a sale, you can customize the dates on your Hello Bar to control when it appears to your customers. This way, you can also send holiday-related Hello Bars when the time is appropriate.
- Device: Web-browser matters, especially when we live in an increasingly mobile-first world. Customizing your pop-ups to accommodate that Is crucial.
- URL Path: This is arguably the most important targeting method that Hello Bar offers, because it allows you to customize your message based on customer location.
- Timing: Control when your Hello Bar pops-up to ensure maximum efficacy. This can vary from when a user first lands on a page, 5 seconds after this occurs, all the way until they demonstrate exit-intent. Have fun with it!
Ultimately, all these adjustable features will allow you to create the best, most effective HelloBar for your site. I would rather suggest you to create account on Hello Bar & create Ads & do A/B testing on it. It will be very helpful in gathering prospects to your website.
Now, you will be thinking, how to integrate it with your Website? Forthat I will suggest you to into your wp-admin account & install a plugin ‘Hellobar’. Once you activate it, It will ask you a Snippet. You can find your Snippet Code from Hello bar Website. You can take help from Installation Instructions, just below youw your email address (as shown in the pic)
Once these are integrated, start capturing emails of those, who are coming to your website and filling this Hello bar popup. These are your Prospective customers. Take the Help of Mail Chimp for sending emails to those and convert them into Sales.
That was all from my side regarding HelloBar with MailChimp. If you have any more points to add about HelloBar or MailChimp, please write in the comment section below. We will update. Please stay tuned for our upcoming blog on ‘Google Trends‘