To come on 1st page of Google, if you run a campaign. Your Ad displays on 1st Page, following some Bidding Rules, It is normally called PPC, Pay Per Click, Search Engine Marketing, SEM, Google Ads or Ads by Google. It was also known as Google Adwords but this name is pulled back by Google since June 2018. Now, Its is Google Ads.
If you are a startup and you want that your brand is recognised and your product is purchased locally or globally, It is possibily only if you are on 1st page of Google.
If you want that your business starts running since day 1, it is possible through running an Ad Campaign. In this Campaign, you will create one liner or 2-liner intro in such a way that person clicks on your Website.
Your website should be professional, attractive and with relevant info. SEM revolves around targetted audience and your position on Google Search and Bidding Rate at that point of time.
In SEM, we run our Ad in a specfic Area & targeting to a particular group of People based on their Areas of Interest and Hobbies. This is based on keyword selection. Google Adwords has a powerful tool ‘Keyword Planner’ where we can enter our Website URL and it will search for relevant Keywords OR we can enter the URL of our competitor and it will showcase us the list of Keywords, used by our competitor. We can download that file by clicking on ‘Download Idea’ and an excel will be stored onto our Computer.
Keyword planner also gives us an idea that if you want to choose a specific Keyword and if you run an Ad Campaign in future on it for entire one month, What will be Cost and how many Clicks will be on my Ad, How many Impressions and what will be my CTR (Click Through Rate) ? What monthly Budget I should keep and what will be my Avg. Position through out the month?
Writing your Ad
Suppose you have selected the Keywords and you have decided your budget, so what’s next? Start framing your Ad, to run an Ad Campaign. Following tips need to be taken care of:
- Tell your customers what they can do
- Are you selling a product? Tell them they can buy.
- Strong verbs like Purchase, Call today, Order, Browse, Sign up or Get a quote.
- Tell your customers what they can expect to do when they arrive at your website.
- If you have something special to offer, make sure your customers see it.
- Highlight what makes your business, product, or offer unique & make you standing out from your Competitors. For eg Free Shipping.
Your Google Ads account must be linked with Google Analytics. Its very beneficial when you are running a campaign. It displays how many users came to your Website? Total no. of sessions and what was the Bounce Rate and total duration by what time, people remained there on your Website. It also displays the searches of your Website country-wise and based on Device used.
On which particular page, the Customers are coming etc.
What about my Website?
If you are facing any issues in finding keywords of your website, If you know who is your competitor, you can drop your mail, mentioning your challenges & we will help you out. Please send your mail at firstname.lastname@example.org