10 Google Tools are Youtube, GoogleMyBusiness, Analytics, Search Console, Adsense, Page Speed Insight, Optimize, TagManager, Site Kit by Google & Google Ads.
If there are 5 Vendors, in your Area who are also doing the same business and doing Local SEO, how you will compete them? Answer is by Reviews, more and more relevant posts & by adding more photos to your local business or rather your-business/business.site page.